The marketing agency with foreign trade DNA.
The Market Problem
Foreign trade has product. What is missing is brand.
Digital invisibility
Excellent foreign trade companies that no one finds on Google, with no social media presence and no online authority.
Generic communication
Marketing that does not speak the sector's language. Copywriting without technical context that fails to convince any importer.
Referral dependency
Growth stalled because the entire pipeline comes from referrals. No system, no predictability, no scale.
The Agency
An agency with foreign trade DNA.
Sari Santos is the agency specialized in marketing for foreign trade. Founded by Sari, a strategist with 10 years in the sector, it brings together a complete team experienced in content and marketing for foreign trade, all trained to speak the language of the sector.
Here, diagnosis comes before execution. The Radar Theory, the agency's proprietary methodology, ensures every project begins with what matters: identity, client, presence and reputation.
We are not an agency that learned foreign trade. We are foreign trade specialists who master marketing. That inversion changes everything.
The only agency that talks Drawback, NCM and storytelling in the same sentence.
Our Methodology
Radar Theory
Structured diagnostic across 4 pillars that organizes the communication of foreign trade companies. Each project begins with the diagnostic: Identity before Presence, Client before Reputation.
Identity
Who is your company?
Client
Who should you engage with?
Presence
Which channels should you be on?
Reputation
What do people say about you?
The 4 Pillars in Practice
From diagnosis to execution.
Identity
Who is your company, really?
Before showing up to the world, you need to know who you are. We define the essence, positioning and narrative that sets your company apart in foreign trade.
Client
Who does your brand need to engage with?
There is no effective marketing without clarity on the ideal client. We map the ICP, structure the CRM and build funnels that generate qualified leads in foreign trade.
Presence
Which channels should your brand be on?
Presence is not being everywhere. It is being on the right channels with the right message for the right audience. We build the digital presence that generates authority and continuous attraction.
Reputation
What do people say about your brand?
Reputation is what happens when you are not in the room. We build authority through audiovisual content, press relations and presence at industry events.
Who We Work With
Built for the players behind foreign trade.
Persona 01
Freight Agent
Freight Forwarder
“Every agent sells freight. You need to sell trust.”
Main challenge
Unable to differentiate beyond price, losing clients to cheaper competitors because brand authority was never built.
Goal
Generate qualified leads who choose based on value, not the lowest freight rate.
Engaged pillars
Persona 02
Customs Broker
Customs Broker
“The best broker in town can still be invisible on Google.”
Main challenge
Relies entirely on referrals. Without a digital presence, invisible to new clients and unable to scale.
Goal
Build digital authority and maintain a steady lead pipeline, independent of referrals.
Engaged pillars
Persona 03
Trading Company
Import/Export on Behalf
“Nobody understands what you do. And that is costing you business.”
Main challenge
Clients confuse trading companies with regular importers. The value proposition is complex and the communication fails to explain the model.
Goal
Clear positioning of the business model and attraction of qualified principals.
Engaged pillars
Persona 04
Foreign Trade Tech
Software · SaaS Platforms
“Excellent product. Communication that repels the decision-maker.”
Main challenge
Too technical for managers and finance teams. Marketing does not translate the value for those who control the budget.
Goal
Qualified B2B pipeline and communication that speaks to decision-makers, not just analysts.
Engaged pillars
Persona 05
Comex Consulting
Consultants and Advisors
“You have 15 years in foreign trade. Are clients still asking for discounts?”
Main challenge
Undercharging because positioning as a premium specialist never happened. The knowledge is there; the perceived authority is not.
Goal
Premium positioning, higher-ticket project pipeline and thought leadership in the sector.
Engaged pillars
Does your company fit here?
If you are the one making foreign trade happen behind the scenes, we know how to put you on the market's radar.
Talk to a specialistWhy Sari Santos
What no one else has.
01
Foreign trade technical DNA
The only agency where the brief starts with Drawback, NCM and Siscomex. Our communication speaks your client's language because it comes from inside the sector, not outside in.
02
Complete, experienced team
A full team with real experience in content and marketing for foreign trade. Agency structure, specialist delivery, people who speak the language of the sector.
03
Radar Theory, an exclusive methodology
Proprietary framework with 4 pillars. Structured diagnostic before any execution. Not guesswork, a method that has already transformed brands in foreign trade.
Ready to get started?
Marketing for those who move the world.
Put your foreign trade brand on the market's radar.
Schedule a conversation